Privacy professionals have been inundated with advice about cookie-based advertising and the impending “cookiepocalypse” but, if they are outside of the advertising technology world, they may not know where to start with understanding other tracking tech. IAPP Westin Fellow Anokhy Desai, CIPP/US, CIPM, CIPT, discusses web tracking technologies, the “new normal in adtech,” and what the future looks like. “History has shown the advertising industry will continue to innovate through legal and technical pivots,” she said. “It is just a matter of continuing to innovate with privacy as a goal.”Â
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