Companies creating “digital clones“ in the form of lifelike avatars, voice replicas or interactive chatbots face a variety of “novel challenges under laws — both new and old — relating to privacy, rights of publicity and (AI) transparency,“ Gunderson Dettmer‘s Data Privacy Group Senior Associate Frida Alim, CIPP/US, writes. Alim recommends creators of digital clones should be aware of compliance areas and security considerations, such as biometric information collection, capturing and commercializing individuals‘ likenesses, and preventing abuse and fraud generated by the clones themselves.Â
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