In a statement released Friday, the U.K Information Commissioner’s Office said it welcomes Meta’s decision to ask users for consent to use their personal data for advertising purposes. After engaging with the ICO and under its pay-or-consent advertising model, Meta will offer U.K. users a subscription “price point close to half that of EU users.” Noting that people “must be given meaningful transparency and choice about how their information is used. … At the same time, the ICO also recognizes that online platforms, like every business, need to operate commercially.” The agency also said it will be monitoring the rollout of the service change.
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