IAB Europe issued its response to the European Data Protection Supervisor’s public consultation on the draft guidance on the cooperation between the EU Digital Services Act and the General Data Protection Regulation. IAB Europe requested clarity on the guideline’s definition of personalized advertising in the automated decision-making context and noted the EDPS “should recognise that access to personal data by third parties is not prohibited if it is limited to compliance purposes, respecting the GDPR principles of purpose limitation, data minimisation, and security.” IAB also called for a risk-based approach to age verification obligations and increased collaboration between EU regulators to ensure consistent enforcement with digital regulations.
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