Members of the Digital Advertising Alliance will soon experience a major shift in how they deliver targeted advertisements to consumers. The DAA is launching a browser-based extension called WebChoices 2.0 that will replace current cookie-based opt-out mechanisms, which is expected to be released for general availability in late 2024. IAPP Staff Writer Alex LaCasse spoke with DAA CEO Lou Mastria and other advertising technology stakeholders about the upcoming transition.
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