France’s data protection authority, the Commission nationale de l’informatique et des libertés, released information about the value of consumers’ personal data in advertising and why consumers should be cautious about allowing companies to collect their data. The CNIL’s survey with Harris Interactive found 65% of individuals were willing to sell their data for up to 30 euros a month. The survey also found 60% of respondents were “unwilling to pay for services that better protect their personal data also unwilling to sell their data, regardless of the amount.”
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