With concerns surrounding children’s privacy, pay-or-consent models and antitrust concerns, the advertising technology sector faced many obstacles in 2024. IAPP Research and Insights Associate Aly Apacible-Bernardo, CIPM, detailed various aspects of the adtech landscape and how the industry could be shaped in 2025.
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IAPP releases adtech topic page
The IAPP Research and Insights team looked into the advertising technology landscape in 2024 and reflected on enforcement efforts. To stay up to date on developments in the adtech industry, the IAPP created an infographic and topic page containing original reporting, analysis and resources.Â
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