AI as product vs. AI as service: Unpacking the liability divide in EU safety legislation

As companies look to implement AI systems, they must determine if their AI tools are considered products or services under the EU’s obligations. EU Digital Partners Managing Partner Petruta Pirvan, AIGP, CIPP/E, CIPP/US, CIPM, FIP, wrote AI system classification “directly influences the jurisdictional reach, legal remedies and enforcement mechanisms available to victims. A coherent and predictable liability framework is essential not only for protecting individuals, but also for fostering innovation and trust in AI technologies across the EU.”
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