France’s data protection authority, the Commission nationale de l’informatique et des libertés, found between 25-48% of people are willing to pay for subscription services without targeted advertising, according to a survey conducted by Harris Interactive. Around 51% of respondents said they consider data protection to be an important factor when considering a service, ranking behind price and quality of service. The CNIL argued the results showed people care enough about their privacy to pay more for a service that does not target them.
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