The growing use of IP obfuscation tools is “undermining privacy compliance strategies and making opt-out mechanisms and geoblocking nearly obsolete,” Lenovo Senior Counsel for Privacy Lisa Nee, CIPP/E, CIPP/US, CIPM, CIPT, FIP, writes. She said a solution for stopping IP obfuscation could be to implement “verification controls before serving geo-based privacy notices and consent mechanisms,” similar to age verification controls to comply with children’s online privacy laws. However, Nee said verification tools supporting compliance may also create a “privacy paradox” where potential blame for noncompliance gets shifted from “website operators, online services providers or even artificial intelligence developers to users, while also undermining culpability of dangerous content and technology.”
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