The U.K. Information Commissioner’s Office opened two consultations related to how it approaches the online tracking ecosystem. One consult concerns updated guidance on storage and access technologies in line with the Data (Use and Access) Act while the other seeks views on proposals to cut back enforcement on consent requirements for privacy-preserving advertising. The ICO stressed the requirement for “secure freely given consent” around storage and access technologies will remain in place as the office “is reshaping the foundations of online advertising.”
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