France’s competition regulator, the Autorité de la concurrence, issued a 150 million euro fine to Apple for allegedly abusing its market position through the implementation of its App Tracking Transparency between April 2021 and July 2023. The agency found ATT implementation methods “are neither necessary nor proportionate to Apple’s stated objective of protecting personal data.” Additionally, ATT “leads to a multiplication of consent collection windows, excessively complicating the journey of users of third-party applications within the iOS environment,” the agency said.
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