Unmanaged or forgotten copies of personal information, also known as “shadow data,” can generate a range of privacy compliance risks if left ignored or unaddressed. Mullen Coughlin Associate Jennifer Dickey, CIPP/E, CIPP/US, CIPM, CIPT, FIP, examines compliance and risk mitigation considerations while calling attention to how shadow data creates a secondary market for data brokers to sell for targeted advertising purposes.
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