10 areas for US-based privacy programs to focus in 2025

With 2024 featuring a groundswell of privacy litigation, enforcement actions and a host of new laws and regulations in the U.S., dissecting the key trends and creating “actionable steps” will be key ensuring organizations’ privacy programs are set up for success in 2025, Hintze Law Partner Sam Castic, AIGP, CIPP/US, CIPM, FIP, PLS, writes. Castic outlines the top 10 areas for privacy teams to focus on in the year ahead, which include examining tracking and targeted advertising practices, and ensuring data protection assessments are up to date.
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