With the proliferation of comprehensive U.S. state privacy laws in recent years, there has been an understandable focus by privacy professionals on this growing patchwork. But privacy litigation is also on the rise and the plaintiff’s bar has explored some novel theories, particularly around the use of online tracking technologies. Greenberg Traurig Shareholder Darren Abernethy is familiar with these recent litigation trends involving theories related to pen registers, chatbots, Meta pixels and more. IAPP Editorial Director Jedidiah Bracy recently caught up with Abernethy to discuss the latest.Â
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