The Digital Advertising Alliance announced a major update to the AdChoices program for interest-based advertising. The DAA is moving away from a cookie-based opt-out tool to a browser-based extension known as WebChoices 2.0. DAA President and CEO Lou Matria said, “This choice tool will ensure Americans continue to have one-click access to information and choices about targeted ads directly from the ads themselves and on the apps or websites they visit.”
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