Following pressure from privacy regulators, Meta proposed seeking European users’ consent before issuing behavioral advertisements, The Wall Street Journal reports. The company said its systems would be updated to offer users a simple “yes or no” option to opt out of targeted advertising. Previously, European Meta users would have to complete a “lengthy” form on platform help pages to opt out of targeted ads.
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LinkedIn Live session to examine CJEU targeted ad decision
IAPP Research and Insights Director Joe Jones will host a LinkedIn Live session 3 Aug. with University of Surrey associate law professor Mikolaj Barczentwicz and Schjødt Law Firm Partner and Owner Eva Jarbekk to discuss the Court of Justice of the European Union’s 4 July decision spelling out the legal basis for behavioral advertising under the EU General Data Protection Regulation.
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